This is a school project for the Advanced Interaction Design course in the Human-Computer Interaction Institute at Carnegie Mellon University. 


Product Designer, Interaction Designer, UX Researcher, UI/UX Designer

Design Brief


First founded to challenge the antiquated rules of dating by enabling “women to make the first move.” Bumble now empowers users to connect with confidence whether dating, meeting friends, or networking online. In addition to shaking up outdated gender norms and providing an alternative to building new relationships with the promise of kindness and respect in a safe online community, Bumble has developed a high degree of trust for 50 million active users, the vast majority of whom do not pay for the service. As of 2023, there were 2.4 million subscribers in premium, and premium+ tiers who enjoy features such as receiving more “likes.” and the ability to see who liked them.

Design Brief

Problem Definition

Bumble believes that it could convert some of the 50 million users, who do not pay, to becoming paying subscribers by notifying them of matches using the precise location services capability. These users would be notified on desktop, mobile, and watch. Bumble believes that more people would convert it if they knew of a match with somebody who is less than 0.5 kilometers away and was altered to it by more timely notifications. The precise location services capability uses several different networking technologies to increase the location precision of Bumble users who opt to activate it. 

Design Brief

Design Goals

The Bumble Customer Acquisition Team aims to increase the conversion rate of current non-paying users, 90% of whom are under 35 years of age. It also aims to attract new users in all categories, particularly users in the “BFF” and “bizz” categories who are not dating, but rather using Bumble to expand social circles and develop their careers. Instrumentation on key aspects 

Design Brief

Target Users

The target users identified by the product management team are existing, non-paying users who opt in for location services. 

Design Brief


The PM also identified key competitors for Bumble are: Tinder, eHarmony, Hinge, OK Cupid, Badoo, Raya, LinkedIn

Design Brief

Current State and Available Resources

Atlassian System was assigned to me in this project.

My Approach / Design Research

Data Informed Design 

The dataset was provided by the course instructors. Ba

My Approach / Design Research

Target Users 

Based on the insights gathered from the dataset, I defined the target user for this design brief as focusing on people who often use Bizz and bff. 

My Approach / Design Research

Identify Problems

Based on the research conducted, I identified that currently there are limited forms of interactions on the Bumble mobile app. It’s difficult to narrow down interests and build meaningful connections that last. It’s also difficult to maintain and expand connections from the existing functions. Potential premium benefits are not communicated to current non-paying users, leading to missed opportunities for long-lasting engagement with the Bumble app. 

My Approach / Design Research

Initial Design Concepts 

BUZZ: In addition to the current Beeline page, the app now allows users to see who nearby has also liked you.

BEEHIVE: The app allows users to form online social groups with other users nearby who share mutual interests and commonalities, giving users more control over ways to build new connections.

SECRET MAP:  The app allows users to unlock a secret map that highlights their distance when users have successfully matched with other users nearby.

My Approach / Design Research

Narrow Down Design Scopes 

The following functions are required for notifications using precision location-based matching. 

Real-time location update: integrate real-time location tracking for users who opt-in to share their location. Implement a secure and privacy-conscious solution for handling location data. 

User Interfaces: Design 3 new screens for the native mobile application on iOS and Android. 

Map Integration: Incorporate interactive maps to enhance the user interface. 
Display user locations and potential match suggestions on the map. 


Design Solutions / Design Research

Discover real people in real-time

The users will be notified to update their daily status in simple clicks and highlight their status on their profile page to evoke more meaningful matches. 

Design Solutions / Design Research

Buzz Match

This feature also provides more advanced functionality in the filter options. Users can narrow their search by daily activities. Try “Buzz Match” with a sense of surprise. 

Design Solutions / Design Research

Buzz around and stay connected

With Bumble Zone, users can go on discover mode to discover people in more interactions. In the Discover beehive feature, the user can browse date, bff, bizz with advanced options of people you liked and who liked you all-in-one place. 

Design Solutions / Design Research

Interactive Beehive

With Bumble Zone, users can go into discover mode to discover people in more interactions. In the Discover beehive feature, the user can browse date, bff, and bizz with advanced options of people you liked and who liked you all in one place. 

Design Solutions / Design Research

Map out exclusive memories with a unique match

Users can pull out an interactive map that highlights active people nearby. On this interactive map, users can make a move with more confidence, knowing that there’s a much higher chance of getting matches. 
Design Solutions / Reflection

New Design Systems

Designing for meaningful impact.

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