MY ROLES
User Research
UX Design Research 
Patient/User Interview
Client Communication
Product Design
UIUX Design
Wireframing
Product Concepts
Illustration design
Visual Identity
Design System

TEAM
Freya Young
Rashel Li


INSTRUCTORS
Ashley Deal
Raelynn O’ Leary

CLIENT TEAM
Dr. Traci Kazmerski
Olivia Stransky

TIMELINE
4 Weeks (Spring 2023)





Overview
What is InHera?
We partnered up with clinicians at CONVERGE(The Center for Innovative Research on Gender Health Equity at the University of Pittsburgh) to design a breastfeeding decision aid tool for women with cystic fibrosis. The InHera mobile app will help potential, expecting, and new moms with CF gain confidence in feeding their newborn children. It provides sufficient, organized, and up-to-date professional information about feeding newborn children for people with CF, allowing moms and caregivers to navigate the resources efficiently with minimum pressure.



Client
The Center for Innovative Research on Gender Health Equity (CONVERGE) @ University of Pittsburgh


Challenge and Objectives

The requirement from the client is to design a standalone interactive mobile tool that augments MyVoice CF by supporting decisions related to breastfeeding or formula for potential, expecting, or new moms with CF. 

My Solution

Within six weeks of the project timeline, I completed research, ideation, UI wireframing, logo design, UI text writing, and illustration design. I successfully delivered a complete product design solution with UI design in high fidelity.

Outcomes
InHera Empowers CF moms to take the initiatives in their reproductive rights


















Onboarding

 







Explore more about CF



InHera allows CF moms to explore more in-depth insights and cutting-edge innovation and research in healthcare about breastfeeding with CF beyond just general information.




Research
Client Background
Our client, the Converge Center for Innovative Research on Gender Health Equity, is a university-based research center. Their FemTech Collaborative has been developing and evaluating a suite of tools focused on helping people address reproductive concerns for specific populations in clinical environments. Our work on this project will serve to augment an existing tool called MyVoice CF. This reproductive health tool provides information related to birth control,  pregnancy, and parenting for people with cystic fibrosis. The tool also provides reflection activities frameworks to aid in reproductive decision-making.












Client Request
The requirement from the client is to design a standalone interactive mobile tool that augments MyVoice CF by supporting decisions related to breastfeeding or formula for potential, expecting, or new moms with CF.  Key ideas and information related to feeding with breastmilk and/or formula for the app are provided by the client, based on the extensive qualitative interviews the client has done. with participants with CF. 






Understand the challenge

The challenge is to collaborate with another designer and work with a client to understand requirements, present our design direction, conduct and incorporate feedback from evaluative research, and meet stated project objectives. We need to work within client constraints and leverage existing content and assets to augment an exisiting suite of tools. In addition, we need to evaluate design decisions with end users and make updates based on feedback, producing deliverables required to support the front-end development of a mobile application.







User Research
Interview Research Participants

Based on the initial round of secondary research and the client’s requirements, we developed a draft and wireframes and conducted evaluation research sessions with two CF moms participants: Abbey and Molly. During the interview sessions, we focused on learning their motivations, concerns, values, and goals from their perspectives as end users. 






Ideation
Design Objectives
After conducting evaluative research sessions with participants Abbey and Molly, we gathered key insights and incorporated them into our design goals. This mobile app will help potential, expecting, and new CF moms gain confidence in feeding their newborn children. It will provide sufficient, organized, and up-to-date professional information about feeding newborn children with CF, allowing CF moms and their caretakers to better understand the needs of CF moms and navigate the resources efficiently with minimum pressure. 








Visual Identity
Logo Design 
Inspired by the Milky Way story of the Greek goddess Hera, we decided to name this project “InHera” with a mission to empower CF moms to choose the feeding methods that they believe would be the best for themselves. “In” represents our intention to help and encourage CF moms and their families to learn more about what’s going on inside CF mom’s bodies when making breastfeeding-related decisions. Deeply care about CF's mom’s decision deeply from inside. The logo of the InHera project is an abstract element that represents the shape of the CF mom’s chest, where CF moms feed their children with love, and where CF mom’s lungs are taken care of. 


 



UI Design








Illustration Design



















Explore more about CF



InHera allows CF moms to explore more in-depth insights and cutting-edge innovation and research in healthcare about breastfeeding with CF beyond just general information.










Learn knowledge that matters to you



 InHera allows CF moms to learn and share knowledge and information that matters to them specifically by engaging with daily facts and sharing notes with their family members and care team. 










Join the nursing CF mom community

InHera allows CF moms to connect and interact with other CF moms, share experiences and stories with each other, gain likes, gain support, growth, and confidence together.









Understand your choices


InHera helps CF moms to reflect on their feelings, grow confidence with their decisions, and remind CF moms to talk with their care team on specific issues.









Start a Self-assessment












Input Background Information
















Understand question categories























Resume an assessment















Finish self-assessment












Receive assessment Report
















Join the Homepage community
















Classroom and Daily Learning












Note-taking and reflection









Want to know more?
Get to know more about my project details, design process, and me.
Let’s connect!


View Annotated Wireframes (pdf)
LinkedIn

















Designing for meaningful impact.


freyayoung.design@gmail.com
Pittsburgh, PA
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