MY ROLES
Motion Design
Logo Design
VUI Design
Visual Identity
Illustration Design
Stakeholder Mapping
User Journey Mapping
Graphic Design
Video Production
Motion Design
Logo Design
VUI Design
Visual Identity
Illustration Design
Stakeholder Mapping
User Journey Mapping
Graphic Design
Video Production
TOOLS
Adobe Photoshop
Adobe AfterEffects
Adobe Illustrator
Adobe Audition
Figma
Adobe Photoshop
Adobe AfterEffects
Adobe Illustrator
Adobe Audition
Figma
TEAM
Eugina Chun
Freya Yang
Shama
Vanya
CLIENT
Sephora
Eugina Chun
Freya Yang
Shama
Vanya
CLIENT
Sephora
TIMELINE
4 weeks (Sept-Oct. 2023)
4 weeks (Sept-Oct. 2023)
What is Ora?
Ora is an intelligent voice assistant designed for Sephora. Ora integrates trendy beauty technology online and provides an equitable opportunity for a wider range of beauty shoppers to access beauty services and products, making online purchases with confidence.
Ora is an intelligent voice assistant designed for Sephora. Ora integrates trendy beauty technology online and provides an equitable opportunity for a wider range of beauty shoppers to access beauty services and products, making online purchases with confidence.
Challenge
How do we help users to make choosing easier? How might Ora help solve product concerns, and provide detailed information on ingredients efficiently? How might we increase shopping confidence by answering personalized questions? More importantly, How might we integrate store technology online?
Concept Video
3mins
3mins
“Hi, I’am Ora. Your shopping compaion.”
The interactive motion states designed for Ora.
The interactive motion states designed for Ora.
Visual Identity
We retained the classic characteristics of the original logo and branding guidelines but added a warm grey color in the motion design.
We retained the classic characteristics of the original logo and branding guidelines but added a warm grey color in the motion design.
Ora Design
Ora in Mobile UI flow
Ora in Web UI flow
User journey
Through interviews, desk research, and field trip, we developed two user scenarios
Design Opportunities
Ora is your caring, warm and honest compaion
Ora is smart and interactive
ORA helps improve the decision-making process that enhances users’ personal style
In the future, we want to incorporate features for:
1. Beauty Services Appointments
2. Skincare Advisors
3. Personalized Makeovers
1. Beauty Services Appointments
2. Skincare Advisors
3. Personalized Makeovers